ART DIRECTION

During my Fall 2024 semester, I gained incredible hands-on agency experience as an Art Director with Boston University AdLab, the country’s largest student-run agency out of the College of Communication at Boston University. I had the pleasure of working with powerhouse media professionals Ned Sherman and Tinzar Than Sherman on the launch of their new media, games, and entertainment job site CareerMAGNATE for three months with a team of fellow student strategists, copywriters, & account and project managers.

During this time I co-conceived, designed, photographed, and presented a new logo and brand assets, 3 Instagram Posts, 3 LinkedIn Posts, 1 Tik Tok, 1 Instagram Reel, and 1 YouTube short using Adobe programs and CapCut. All of these deliverables made up our campaign aimed to introduce CareerMAGNATE as a job platform that prioritizes possibility, success, and leadership for emerging Gen-Z job seekers in the media, game, and entertainment industries. **NOT OFFICIAL BRAND MARKETING MATERIAL

At the end of the semester AdLab award ceremony, my team’s campaign won Best of Show - Creative Campaign and was also nominated for Best Art Direction and Best Overall Performance. I gained valuable experience in the agency processes, applying feedback, and presenting my creative work in the course under the guise of industry professionals Shawn Zupp and Christopher Lee.

I hope to continue my involvement in BU’s AdLab during my senior year!